CS: Sounds like it’s the perfect fit for you then! And who can go past a good fish and chip, especially in a city with two universities. Tell us more about your store and what you offer to the locals and students?
Juber: Initially myself and my business partner Babrul Matin, identified this location and after months of negotiation we reached an agreement to acquire the premises. It used to be a run-down butcher’s shop and we had a mega task on our hands in revamping the entire premises to what it is today. It took us over a year to go through this process and in the end, we are pleased and excited, as are our local customers with the aesthetic presentation of our shop, it does look really nice, traditional and authentically British. One of our unique selling points is that we are the only Halal chippy in the whole of Norfolk. We have customers coming from all over the Norfolk region, purely because we are the only Halal outlet in Norfolk. We launched on the last day of September 2019 and we are over half way into our first year of opening. It has been a really interesting time and we can see traction growing around our food and brand, day after day with our following growing.
We consulted with the student community on our menu and have a great range of options for our student customers. From getting a quick round of chips and battered sausage on the fly to having a Combo meal for 2/3 persons or the Big Combo for 4/5 persons, in fact the Combo was an idea that was created by a UEA student!